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Feature 1 Merck Frosst —Dawn Graham, President Feature 2 ANTIBODY A Different Agency Culture —James Cran and Michael Paul Departments Opening Thoughts Wall Street View Health Economics, Outcomes Research and Brand Strategy An IMS Viewpoint Is Public Perception of the Healthcare Industry At an All Time Low? Virtual Perceptorship: Bridging the Gap Between Knowledge and Clinical Practice Investing for the Future Market Pulse Humber: Learning from Experience Topics and Trends Volume 2, 2008 Therapeutic Trends Drug Sampling: An Old Strategy Faces New Challenges PAAB: Technology and the PAAB Balancing Still Deeper Cuts Getting More from the Promotional Mix Advertising Analysis Review Agency News HBAC People on the Move
