June 2010

Pfizer Canada • Organizing Its Business Around Patients

bMod Communications

People on the Move

Opening Thoughts

Wall Street View

70 is the New 50
An IMS Viewpoint

Connectivity:Connecting Health Provider to Patient Data

PAAB: Does the PAAB Stimulate Creativity?

ViiV Healthcare Company Announcements

Topics and Trends
Volume 3, 2010

Therapeutic Trends

HBAC

Advertising Analysis Review

Agency News

April 2010

Takeda Canada, Inc • Striving Toward Better Health for Individuals and Progress in Medicine

Gallant Leaman Group Communications • Five Years and Flourishing

People on the Move

Opening Thoughts

Wall Street View

Current State of Pharmaceutical Marketplace for Public and Private Payers
An IMS Viewpoint

Developments in Specialty Pharmaceuticals

PAAB: Meet the PAABers
2010 Team

Topics and Trends
Volume 2, 2010

Therapeutic Trends

HBAC

Advertising Analysis Review

Agency News

February 2010

GlaxoSmithKline Inc. —Enabling People to do More, Feel Better and Live Longer

BOOM Works • What Keeps You Up At Night

People on the Move

Opening Thoughts

Wall Street View

PAAB: ?A Review of the PAAB

?Takeda Canada Company Announcements

Topics and Trends
Volume 1, 2010

Therapeutic Trends

HBAC

Advertising Analysis Review

November 2008

Feature 1
Schering-Plough Canada
— The Pharma Company with the Fastest Growing in the Country

Feature 2
Anderson DDB
—The New Dynamic

Departments

Opening Thoughts


Wall Street View


New Metrics: A Blueprint for Commercial
Excellence
An IMS Viewpoint


IMS Health Academy Seminars


Patient Directed Programs:
Patient Support or Good Corporate Citizen?


PAAB: The Legal Looking Glass


Prism Pharma Industry Survey
Market Pulse

Topics and Trends
Volume 5, 2008

HBAC

Therapeutic Trends


Advertising Analysis Review


Agency News


Company News


People on the Move

September 2008

Feature 1
Servier Canada
—Michael Sumpter, CEO

Feature 2
The Adpharm:
—Brian Honda and Nathan Incledon



Departments

Opening Thoughts


Wall Street View

HBAC

Anonymized Longitudinal Data:
Ground-Breaking Insights for Canadian Healthcare
An IMS Viewpoint


Promoting Innovative Medicine
in a Skeptical World

The Future of Pharmaceutical Sales:
Its Evolution

PAAB: Optimal Patient Care is the Goal

Patient Adherence:
Your Brand's Next Blockbuster Strategy?

Humber: Learning from Experience


Topics and Trends
Volume 4, 2008


Therapeutic Trends

Optimized Tactics and Spend Reduced 25%
Getting More from the Promotional Mix

PharmaFocus Report
IMS Health Canada

Company News

People on the Move

June 2008

Feature 1
Novartis
—David Meek, President

Feature 2
Torre Lazur McCann:
Ten Years In



Departments

Opening Thoughts


Wall Street View


Rules of Engagement:
Defining New Sales Models
An IMS Viewpoint


Unconventional Strategies
for Delivering Effective Sales Teams

Chronic Disease Management


Topics and Trends
Volume 3, 2008


Therapeutic Trends


PAAB: The Chains That Bind Us


HBAC

Advertising Analysis Review

Company News

Agency News

People on the Move

April 2008

Feature 1
Merck Frosst
—Dawn Graham, President

Feature 2
ANTIBODY
A Different Agency Culture
—James Cran and Michael Paul


Departments

Opening Thoughts


Wall Street View


Health Economics, Outcomes Research
and Brand Strategy
An IMS Viewpoint


Is Public Perception of the Healthcare Industry
At an All Time Low?


Virtual Perceptorship:
Bridging the Gap Between Knowledge and Clinical Practice


Investing for the Future
Market Pulse


Humber: Learning from Experience


Topics and Trends
Volume 2, 2008


Therapeutic Trends


Drug Sampling:
An Old Strategy Faces New Challenges


PAAB: Technology and the PAAB


Balancing Still Deeper Cuts
Getting More from the Promotional Mix


Advertising Analysis Review


Agency News


HBAC


People on the Move

February 2008

Feature 1
The PMCQ at 50.
Continuing Education, Expertise and Exchange
—Greg Buie, President

Feature 2
Euro RSCG Life
—Chris Lemme


Departments

Opening Thoughts


Wall Street View


Call Planning that Delivers on Brand Strategy
An IMS Viewpoint


What is Slowing Your Brand’s Growth?
Barriers to Expanded Usage


CCPE Announcements


Humber: Learning From Experience


Topics and Trends
Volume 1, 2008


Therapeutic Trends


Risk Management:
The Move to Implementation


PAAB: Changes Through Time


Did He Really Say That?
Getting More from the Promotional Mix


Perception is Not Reality
Market Pulse


HBAC


Advertising Analysis Review


Ad Agency News


Company News


People on the Move

Feature 1
Bayer Inc.
Science for a Better Life
—Philip Blake


Feature 2
BBRx
Michel Vezina


Departments

Opening Thoughts


Wall Street View


Roberto, Bill Please!
LXB Communication Marketing


Will the Real KOLs Please Stand Up?
Who are the True Influencers


Achieving Launch Excellence
An IMS Viewpoint


The New Reality:
The Need to Understand Your Patient


Specialty Products:
New Products Dictate Consideration of Patient Treatment Pathways


Your Compass to Navigate Through Healthcare in Canada


Topics and Trends: Volume 4, 2007


Humber: Learning from Experience


Harnessing the Power of Reprints


Current PAAB Issues


The CCPE Board of Directors for 2008


When Market Research Does Not Go Far Enough


HBAC


Advertising Analysis Review


Ad Agency News


Company News


People on the Move

September 2007

Feature 1
Shire BioChem Inc.
Putting Patients First
—Claude Perron


Feature 2
bMod Communications
Eric Frendo


Departments

Opening Thoughts


Wall Street View


Growing Pharmaceutical Complexity Warrants New Metrics
An IMS Viewpoint


The ZRx Prescriber for Optimal Access to Physicians


Monitoring is Not a Four Letter Word


Launching a New Drug in Canada
Q&A for Entrant Companies


On Speed Dating and the Single-Page Ad


Beyond Our Borders:
HPIC Delivers Canadian Medicine to the Very Poor


Meet the PAABers


Humber: Learning from Experience


Tactical Planning: Looking Forward
Getting More from the Promotional Mix

Therapeutic Trends


HBAC


Advertising Analysis Review


People on the Move

Feature 1
Pfizer Canada Inc..
Working for a Healthier World
—Paul Levesque


Feature 2
Ogilvy Healthworld
The Art and Science of Healthcare Communications


Departments

Opening Thoughts


Wall Street View


Think Like a Contrarian
Getting More from the Promotional Mix


Are You Ready for the Next Frontier in Pharmaceutical Marketing?


Evidence Based Analysis
The Key to Staying Ahead of the Curve in Today's Pharmaceutical Market


Pharmacy: Time to Invest?


PAAB Crystal Ball


Where Have All the Generalists Gone?
Market Pulse


Managers Have Learning Needs Too
CCPE's Perspectives


Therapeutic Trends


Topics and Trends: Volume 3, 2007


The Marketing Pharmaceuticals in Canada Program


Advertising Analysis Review


HBAC


Ad Agency News


Company News


People on the Move

February 2007


Feature 1
Lundbeck Canada Inc.
Achieving Success Through the Strength of Our Employees
—Jeffery MacLean


Feature 2
ANTIBODY
The Habit Makers


Departments

Opening Thoughts


Wall Street View


Bonus Dollars Left Unclaimed?
Getting More from the Promotional Mix


The CCPE Board of Directors for 2007


Getting Closer to Your Patients:
Best Practices from the Consumer Industry


PAAB Review


Alberta Pharmacist Prescribing:
Market Pulse


Therapeutic Trends


Topics and Trends: Q1 Report, 2007


The Marketing Pharmaceuticals in Canada Program


PAAB Launches New Initiatives for 2007


Advertising Analysis Review


HBAC


Company News


Ad Agency News


People on the Move

September 2005

Feature 1
Stiefel Canada Inc.
The Leader in Canadian Dermatology
—Richard MacKay


Feature 2
Medicus
Creative to the Core


Feature 3
Focus on CME
Patient-Centric: A Key Concept at GlaxoSmithKline


Feature 4
IMS Consulting and Services
You Know What Your Customer Prescribes, But Do You Know Why?


Departments

Opening Thoughts


Wall Street View


Fueling Growth Efficiently, Despite Diminished Access

Optimizing Sales & Marketing Effectiveness


Evidence-Based Medicine Made Easy

Talking with Marc Lalande, General Manager, CCPE


Phase IV Study or Patient Registry?

Post-Marketing research differs in scope and process


Therapeutic Trends


PAAB Review


Ad Analysis Review


HBAC


Company News


Ad Agency News


People on the Move

June 2005

Feature 1
Astellas Pharma Canada, Inc.
Advancing Global Business
— Hiro Ozaki


Feature 2
Jeffrey Simbrow Associate Inc.
Powerful Strategic Thinking


Departments

Opening Thoughts


Wall Street View


Why Should You Expect to Reach Prescribers?

Optimizing Sales & Marketing Effectiveness


Innovations Open New Avenues for Data Capture

Electronic and Traditional Systems Both Have Role to Play


Therapeutic Trends


PAAB Review


Ad Analysis Review


HBAC


Company News


Ad Agency News


People on the Move

Feature 1
Novartis Canada
Getting a Global Perspective
— Jacques Dessureault


Feature 2
Ogilvy Healthworld
Our People Make the Difference
— Denis Piquette


Feature 3
Quintal & Associates
Celebrating 15 Years of Success and Innovation
— Yves Quintal


Departments

Opening Thoughts


Wall Street View


Focus on CME

Health Education: A Key Priority at Merck Frosst


Suffer the Cuts, Or...Market More Efficiently?

Optimizing Sales & Marketing Effectiveness


Branding Is Vital When Outsourcing Clinical Trials

Investigator Loyalty Depends on Recognition


Therapeutic Trends


PAAB Review


Ad Analysis Review


HBAC


Company News


Ad Agency News


People on the Move

December 2004

Feature 1
AstraZeneca Canada Inc.
Putting Patients First
— Mike Cloutier


Feature 2
ads Healthcare
Our EGO, Your ROI
The Power of Unconscious Communication
— Dan Mariani and Natalie Sarlo-McGarvey


Feature 3
IMS: Providing New Solutions
— W.P. Bruce Good


Feature 4
Market Access
Grasping the 4 Pillars
— George Wyatt


Feature 5
Sales & Marketing Can Now Speak the Same language
— Steven Rosen

Departments

Opening Thoughts


Wall Street View


Am I Really Leveraging?

Optimizing Sales & Marketing Effectiveness


Pharma Finds New Ways to Improve Patients’ Access


PAAB Review


Therapeutic Trends


Ad Analysis Review


HBAC


Company News


Ad Agency News


People on the Move

May 2004

Feature 1
Pfizer Canada
The Mantle of Leadership
— Catherine Buisson


Feature 2
PLEDS Agency
On the Move!
— Heather Coleman


Feature 3
The Verdict is In...PAAB Code Training is a Big Success
— Mark Gregory


Feature 4
You Can Influence Thoughts and Behaviour
— Dan Mariani and
Natalie Sarlo-McGarvey


Feature 5
Beauchemin Win Silver at New York RX Club Show


Opening Thoughts


Wall Street View


PAAB Review


Therapeutic Trends


Ad Analysis Review


Company News


HBAC page


Ad Agency News


People on the Move

CPM March 2004

Feature 1
GlaxoSmithKline
Taking Initiative

Talking with Paul Lirette, GSK Vice-President, Sales and Marketing


Feature 2
Euro RSCG Worldwide
The Power of Creative Thinking

Talking with Bob Schmetterer, Chairman and CEO, Euro RSCG Worldwide


Feature 3
Strategies to Differentiate Your Product

Dimitris Polygenis


Feature 4
BMS and Mayne Pharma “Crack” the Case

Mark Gregory


Opening Thoughts
Coming Attractions?: Top 10 products/trends from Asia you might see here in 2004

By Michael Maiello (Adapted from Forbes, July 21, 2003)


Wall Street View
Predicting Success: A Pipeline Update


PAAB Review
Evidence or Artful Manipulation?

Ray Chepesiuk, PAAB Commissioner


Therapeutic Trends
Insight and Outlook from IMS HEALTH
This issue: Erectile Dysfunction: An Expanding Market


Ad Analysis Review


Company News


HBAC page
A Fond Look Back at the Last 10 Years...


Ad Agency News


People on the Move

CPM Winter 2003

Feature 1
Aventis Pharma Inc.
Product Leadership in Action

Talking with Jean-François Leprince, President


Feature 2
Académie-Ogilvy
Surpassing Expectations

Talking with Lynne Johnston, Vice-President, Client Services


Feature 3
Æterna Laboratories Inc.
Fulfilling its Potential

Talking with Gilles Gagnon, President and CEO


Feature 4
Smooth Sailing With the Reading of Medical Publications
Print Measurement Bureau

By Steve Ferley, President


Feature 5
APL International
Knowledge in Acton


Opening Thoughts
The World in 2030

By Michael Maiello (Adapted from Forbes, July 21, 2003)


Wall Street View
A look at worldwide pharmaceutical revenue

Phase 4 Health Inc.
Choosing a Phase IV Study Design

By Thomas Jaeger, PhD; and Ravi Deshpande, PharmD


PAAB Review
Drug Marketing: Good Public Policy or Good Politics?

By Ray Chepesiuk, Commissioner

Therapeutic Trends
Obesity: A Modern-Day Epidemic
Insight and outlook from IMS Health

HBAC
Membership Definitely Has Its Rewards!


Company News / Ad Agency News


People on the Move

CPM Summer 2003

Wyeth Canada:
Transforming Their Success
Talking with Jim Connolly, President and Managing Director


Euro RSCG Healthcare:
Building a Cathedral
Talking with Hani Kafoury, Managing Director


Never Put Profit At Risk:
Analysis of ROI for Pharmaceutical Promotion


The Challenge:
Professional Development Fit for Pharma
Mark Gregory, Pharmahorizons


Crossing the Internet Line
Rx Internet Pharmacy Review
Michael Lamey and Cameron Stuckey, Pangaea Consultants


Opening Thoughts
Direct to Consumer Advertising: What’s The Bottom Line?


Wall Street View
Worldwide Pharmaceutical Revenue


PAAB Review
The U.S. War on Drug Marketing


Phase 4 Health Inc.
The Keys to Success For Cost-Efficient Late Phase Studies


Therapeutic Trends
Diabetes — Prescriptions for Type 2 Increase by 46%


HBAC Page
A Fun Fundraising Event Not to be missed!


Ad Agency News


People on the Move

CPM Spring 2003

Lundbeck Canada:
Focus and Commitment
Talking with Jeffery MacLean, President and General Manager

Phase V:
Anatomy of a Healthcare Agency

Faulding:
A New Identity
A Conversation with Company President, Michel R. Charbonneau

Phase 4 Health Inc.:
Bridging the Gap Between Clinical and Marketing Initiatives
Ravi Deshpande

Corporate Aircraft Charters
Flying in High Style
A conversation with Larry Libman, President

Opening Thoughts
Log off, you losers!

PAAB Review
Looking through the PAAB Crystal Ball

Therapeutic Trends
Alzheimer — Crippling the Elderly
Three relatively recent drugs lead the market

HBAC Page

Company News

Ad Agency News

People on the Move

WINTER 2002

ALTANA Pharma:
A new beginning
John Suk

HMR Worldwide
An inside look at the little agency that could
Tom Sanner and Mike Kieley

E-Recruiting
Going online to build your team
Mark Gregory

Opening Thoughts
How I lost my chins

Wall Street View

PAAB Review
Do we have to send it in for PAAB review?

Therapeutic Trends
Migraines — Not just in your head

Advertising Analysis Review

HBAC Page

Company News

Ad Agency News

People on the Move

Fall 2002

Merck Frosst Canada:
Longevity & Credibility
André Marcheterre

Print Measurement Bureau
Getting a Read on Readers
Stephen Ferley

Pangaea Consultants
Influencing the Influencer
Christine A. Pemberton

Opening Thoughts
Pharma Highlights 2001

Wall Street View

PAAB Review
Is it in the Product Monograph?

Therapeutic Trends
Rise in Anti-Arthritic Market

Advertising Analysis Review

HBAC Page

Company News
Ad Agency News

People on the Move

Sanofi-Synthelabo
Canada Inc:
Promising Future
Yvon Bastien

Anderson DDB Health & Lifestyle
A Message for the Future
Kevin Brady

Labopharm Inc.
Integrating Solutions
in a Global Market
James Howard-Tripp

Opening Thoughts
Spilled Food a Hazard at the Wheel

Wall Street View

PAAB Review
If you had the choice...

Therapeutic Trends
Asthma in Canada

Market Analysis

HBAC Page

Advertising Analysis Review

Company News
Ad Agency News

People on the Move

Winter 2001

Pfizer Canada
Making Success Happen
An interview with
Jean-Michel Halfon

OgilvyHealthcare
Best Practices and Best Results
An interview with
Terry Cully

Medical Journal Advertising

A Must in the Promotional Mix

Do You Know Where Your Hot Spots Are?

Opening Thoughts
10 Things You Wish You Knew About Wine

Wall Street View
U.S. Specialty Pharmaceuticals

PAAB Review

Therapeutic Trends
Living With Parkinson’s Disease

Fall 2001

Eli Lilly Canada Providing Answers That Matter
An interview with Gaetano Crupi

MacLaren McCann Healthcare
When One + One = Three
The brains behind M2H explain their approach to pharmaceutical advertising

Summer 2001

An Action-Driven Culture: How Aventis Pharma Moves Forward
An interview with Jean-François Leprince

Unique Solutions: Sudler & Hennessey’s Success Explained
An interview with Christopher Dean

Spring 2001

Making a Difference: An Expanding Schering Thinks Big and Delivers
An interview with Jeffrey Wasserstein

Exploiting the Inevitable: EURO RSCG Tackles Globalization
An interview with Mehbs Remtulla

Winter 2000

Innovation, Speed and Growth: Hoffmann-La Roche in the Pharmaceutical Industry
An interview with Ronnie Miller

Medschool.com: A New Solution
An interview with Vikas Bhushan

A Quick Trip to the Market: Ten Ways to Hasten Drug Approval Times